Written by Werner Truter
A press release is a written communication that announces something significant such as a product launch, a merger, change in leadership and so on. As a public relations and marketing tool, the press release helps get media coverage for a brand’s campaign or product.
The media receives a considerable amount of press releases each day and not all of them get published. This is the reason why your press release needs to be informative, relevant and exciting for it to be featured.
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